Case Study: Increasing Engagement and Reach for a Local Coffee Shop

Case Background

The “Brew & Bean Cafe” is a local coffee shop that is based in downtown Melbourne and after the coffee shop’s management had realised that they needed more customers and to capture a wider market they faced some challenges due to the Covid -19 pandemic.

Initial Challenges

Social Media Presence: Less interaction and use of the platform on the Instagram account.
Customer Interaction: It has low likes, comments, and shares on the posts and the stories shared.
Sales Impact: Lack of clarity regarding the relationship between the social media campaign and actual store traffic.

How to Implement a Strategy:

Platform Focus: Specifically, Instagram is one of the primary channels that can be used to interact with customers since it is rather visually oriented and popular in the local area.

Content Strategy: Created a content calendar using relevant pictures of drinks, a sneak peek into the preparation process of coffee and customers’ feedback.

Engagement Tactics: To engage with your followers on a regular basis, do simple things like asking questions and polls and responding to their comments.

Social Media Impact (After 3 Months)

Key Metrics:

Example of a Diagram:

Areas for Further Improvement

Content Diversification: To support the presentation, bring video material to demonstrate the following aspects: the barista professionals and the customers.

Community Engagement: Schedule some Instagram Live with the coffee specialists and the industry influencers to answer some of the questions.

Promotional Strategies: When it comes to the promotion of the products through the Instagram followers, then it will be useful to make different deals in order to move from the online to the offline.