Hi, I'm Dewi — and I took the long way into marketing.

I'm Dewi Griffith — a researcher, former academic, and digital marketer based in Melbourne, Australia.

My background isn't the usual path into this industry. I have a Ph.D. in early childhood education from Deakin University, and before I ever ran a social media ad or built a landing page, I spent years as a lecturer and researcher in early childhood teacher education. I also worked as an educator in childcare here in Melbourne.

So yes — I went from nap schedules and developmental milestones to Meta Ads and content calendars. It's a bigger leap than it sounds. But honestly? It's the best thing I ever did.

When I made the move into digital marketing, I didn't expect to love it as much as I do. But here's the thing — a lot of what I did as an academic translated directly. Research. Analysing data. Breaking down complex ideas into something a real person can actually use. Teaching, at its core, is just communication. And so is marketing.

I started out managing social media marketing for a small business in Melbourne. I stayed for over a year, running their social accounts, building content strategies, designing campaigns, and learning the real mechanics of what makes a business grow online — not from a textbook, but from actual results. That experience grounded everything I'd read and studied in a way that nothing else could have.

After that, I decided to go out on my own. Fully freelance. Which, if I'm being honest, was terrifying and exciting in equal measure.

If you're a small business owner or a solo marketer trying to figure this stuff out without burning through your budget — welcome. You'll feel right at home here.

Have a look around, grab the templates, and if you ever want to get in touch, just reach out. I actually read my messages.

— Dewi Griffith

Founder, The Strategy Reach · Melbourne, Australia