Role and Responsibility

• Digital Marketing Manager

• Created and implemented social media, CRM, and data analytics digital marketing strategy.

• Led effective paid search campaigns to increase website traffic and new users.

• SEO strategies have significantly improved organic search rankings and visibility.

• Maintained organic social media initiatives that raised brand recognition and engagement.

• Explored cross-network and paid retail channels to balance traffic.

• Continuously optimised marketing by analysing Google Analytics data for trends and opportunities.

• Aligned marketing strategy with company goals and efforts with cross-functional teams.