Targeting audience based on online behavior
One mega-important thing is figuring out who your ideal peeps are - the ones who dig what you're selling. Use data to see where they hang online and understand what they're looking for. This will help you create marketing that's like catnip to your perfect audience. Solve their problems and give them what they want!
Dewi Griffith
Understanding ideal customers for digital marketing
Figuring out who your customers are is so important for marketing success.
If you know your ideal peeps, what matters to them, and where they hang out online, you can make your strategies speak to them you know?
In this post, we'll talk about why nailing down your audience is key and give you some real data to help you get to know your customers better.
Why Identify Your Target Audience?
So why understand your buyers?
Well, when you know exactly who you're talking to, you can make campaigns that feel like they were meant for them.
HubSpot found personalised calls-to-action work a crazy 202% better than one-size-fits-all ones and so getting to know your homies means way higher response rates.
Understanding Your Ideal Customers
To find your crew you have to build buyer personas - made-up, but research-based versions of your perfect customers.
Cintell saw that 71% of businesses rocking their sales goals had written-down personas. So clearly doing your homework on your audience pays off.
Analysing Needs and Pain Points
After figuring out your buyer personas, please take a close look at what your audience needs and what bugs them.
Get info by doing surveys, interviews or using analytics tools.
As shown in a Nielsen study, most people - 59% to be exact - like buying new stuff from brands they already know.
So it's obvious that getting your brand to be familiar can meet a big need your target audience has.
Identifying Online Behaviour
It's critical to understand how your audience behaves online so you can reach them.
According to Pew Research, a whole lot of Americans - 81% - use YouTube. That shows it's got good potential to reach a wide audience.
Once you know what channels your audience is into, you can move your resources there, so they'll be more engaged.
References:
HubSpot, "The Ultimate List of Marketing Statistics for 2021
Nielsen, "Global Consumers More Likely to Buy New Products from Familiar Brands"
Pew Research. 'Social Media Use in 2021"
By following these tips and making use of data-driven intel you can fine-tune your marketing strategies.
That way they'll connect better with your target audience and drive meaningful results for your digital products.