The Rise of Social Commerce
When talking about social commerce, it's important to talk about how people use the e-commerce features built into social media apps to buy things directly within those apps.
This includes knowing what the major channels are, their peculiarities, best practices, the role of user generated content and influencers and new trends such as live streaming and chatbots.
Also, how to implement a social commerce store, how to create the content that will incite engagement, how to measure the results how to overcome the pitfalls and what types of offers work best will be explored all to effectively use the SM to build sales and customer loyalty.
